You could also deliver your message by engaging with disability organisations directly. As an accessible alternative you could produce an audio advert for radio, either commercial or a specialist channel such as Insight Radio. Translating this into Braille is unlikely to be the best method of reaching all people with visual impairments. The different communication channels you choose can be just as important and effective as the accessible formats you provide or offer.įor example, you may have produced a print recruitment advert for teachers. You therefore still need to consider accessible formats that meet their needs in addition to making your initial document more accessible. However, people with some types of visual impairments, learning disabilities, dexterity or literacy difficulties (such as dyslexia) are likely to have difficulty accessing information in written text – even in the largest font size. Making your original document more accessible will reduce the need for producing accessible formats. This is a cost and time-efficient way of making your information instantly accessible to a larger number of your audience. design to to be as legible as possible, for example using a minimum 14 point text size.Keep it simple – if your initial document is designed using the following principles it will already be accessible to a greater number of people and may reduce demand for special accessible versions: You should also consider any preferences your target audience may have for receiving information, for example younger deaf people may respond better to an SMS message than sub-titled advert – researching your audience will help you best meet their needs 1.3 Reducing the need for accessible format versions co-ordination difficulties – large print, audio, audio description, telephone.hearing – British Sign Language, Makaton, subtitling, textphone, SMS.learning disabilities and literacy difficulties – audio, audio description, easy read, easy access, Makaton, subtitles.visual impairments – audio, audio description, Braille, Moon, telephone.Is your communication or campaign specifically targeted at people with particular impairments or do you know there will be a high proportion of people with a particular impairment in your audience? Some formats suit one type of impairment more than another: make sure any consultation period is not reduced for disabled people due to accessible formats not being available at the launch, or running out during the consultation periodġ.2 Deciding which accessible format to use.make sure you are in contact with a range of suppliers who can produce good quality materials in accessible formats.if you intend to supply accessible formats on demand, procedures should be in place to produce these within a few days of the request.
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